Beer is a beverage that brings us together. That is exactly what I aim for with combining these beer-can labels with quotes from hardworking hospitality professionals. I created a hypothetical beer company called “Hardworking Brewing Company”, and they would be doing a 3 month campaign for hardworking individuals in various industries. I chose to focus on servers, because I feel as if they are misunderstood and often disrespected.
This campaign hand drawn labels are inspired by hard working service professionals and all the stuff they deal with at work. These quotes reflect who the server is, and what they like or dislike about their profession. My goal is to get others to empathize with them, especially other hard working professionals. I want to bring the hospitality service community closer to others with beer and with short stories of what it means to be a server.
Solowheel is an exciting and agile means of getting to where you want to go, especially when the road isn’t your only option.
Our idea is to show consumers that Solowheel can go beyond the limits of the road.
Oliver Chiang - Copywriting
Sirine El Baba and Sarah Kennedy - Art Direction
Pic N Save
Accidents happen all the time, and it gets pricey to fix your car. Even though doing it yourself is cheaper, consumers steer away from help-yourself auto parts because they don’t know what to do.
The idea is to create an app that will help unsure consumers do-it-themselves easier with helpful instructions for each car part.
OOHs will be placed to draw attention to the do-it-yourself app. Social media will also be used to draw attention to the app, and also for consumers to share their car stories.
Sarah Kennedy, Sarah Knowles, Kevin McKinnon - Art Direction
CAMH is the Centre for Addiction and Mental Health. Mike Babcock is the intense coach of the Toronto Maple Leafs who also happens to be a champion for mental health awareness. In the words of Mike Babcock himself: "One in five Canadians are affected by it [mental health concerns]...It's something we should be talking about. Bringing awareness to it is so important." This app aims to bring such awareness. The app is an alarm clock but it also provides simple mindfulness tips to dudes who may not be aware of its benefits, as well as a place to check the stats. We would love to have Babcock record his motivational quotes so app users could wake up to his motivating voice every morning.
The Babclock Alarm Clock app provides a sunrise simulation alarm clock for a jolt-free wake-up, mindfulness tips & push notifications, as well as a hub to check stats. All funds go to CAMH.