This campaign was created with art directors Kevin McKinnon and Sarah Knowles. The goal of this campaign is to drive awareness of Pic N Save in key growth markets and Educate DIY-ers about Pic N Save’s legitimate option for cheap car parts.
The problem: Pic N Save is up against fierce competition such as Kenny U-Pull and LKQ, and standing out is a challenge. Also, consumers steer away from help-yourself auto parts because the task of putting them together is intimidating if they don’t know what to do.
Our strategy: Educate DIY-ers and draw them to pick n save by using humour and familiarity.
This campaign includes OOH, social, digital application and radio.
Print & OOH.
Beer can redesign for Barrie Craft Beer brand Flying Monkeys. Known for their weird can brand designs (with a splash of every colour on the rainbow) I wanted to refocus consumers to the great beer itself. I wanted to create a simplified can design while keeping some of the vibrant colours of the Flying Monkeys Brand. I also wanted to create a new ad campaign that would introduce the new beer to the public.
CAMH is the Centre for Addiction and Mental Health. Mike Babcock is the intense coach of the Toronto Maple Leafs who also happens to be a champion for mental health awareness. In the words of Mike Babcock himself: "One in five Canadians are affected by it [mental health concerns]...It's something we should be talking about. Bringing awareness to it is so important." This app aims to bring such awareness. The app is an alarm clock but it also provides simple mindfulness tips to dudes who may not be aware of its benefits, as well as a place to check the stats. We would love to have Babcock record his motivational quotes so app users could wake up to his motivating voice every morning.
The Babclock Alarm Clock app provides a sunrise simulation alarm clock for a jolt-free wake-up, mindfulness tips & push notifications, as well as a hub to check stats. All funds go to CAMH.
Copywriter: Gabbie Lazarovitz
Beer is a beverage that brings us together. That is exactly what I aim for with combining these beer-can labels with quotes from hardworking hospitality professionals. I created a hypothetical beer company called “Hardworking Brewing Company”, and they would be doing a 3 month campaign for hardworking individuals in various industries. I chose to focus on servers, because I feel as if they are misunderstood and often disrespected.
This campaign hand drawn labels are inspired by hard working service professionals and all the stuff they deal with at work. These quotes reflect who the server is, and what they like or dislike about their profession. My goal is to get others to empathize with them, especially other hard working professionals. I want to bring the hospitality service community closer to others with beer and with short stories of what it means to be a server.
The Body Shop aims to protect our beautiful planet and produce as little waste as possible. The #MakeUpABetterWorld plant-able packaging initiative aims to make that happen. The idea is to pot your packaging and watch it grow into a plant. Share its growth on social media platforms.
Copywriter: Gabbie Lazarovitz
This campaign was done alongside Art Directors Kevin McKinnon and Sarah Knowles. We wanted to make cyber security knowledge the unique selling point of Distributel, and the brand would be a go to place for consumer’s cyber security information.
Our campaign was presented to the client and agency, and won first place out of 60 students.
Young Glory Brief
“Make employers come to terms with [and act on] their own bias in the workplace.”— Jordan Doucette, youngglory.com
The goal of this campaign is to bring awareness to unconscious biases in the creative workplace, such as advertising agencies, creative boutiques, and of course other work places the message can get across to. Once these biases are brought forward, these agencies can work on bettering themselves.
You cannot correct without knowing what the problem is in the first place.
Copywriter – Oliver Chiang
Art Directors – Sirine El Baba and Sarah Kennedy
Solowheel is an exciting and agile means of getting to where you want to go. We wanted to come up with an advertisement that would show our target market just how agile they can be when they go beyond their limits.
Markham Board of Trade
Here is a poster I’ve designed for the Markham Board of Trade. I was the second place runner up against 60 competitors.
Burt’s Bees always comes in when you need them the most. Especially those dry seasons. That is why I chose to personify their chapstick as superheroes. These heroes save your lips from dryness in a way that’s safe and natural.